THE Kobe Bryant and Shaquille O'Neal led Los Angeles Lakers have been hailed as one of the greatest teams in NBA history.
But beyond the star duo, the Lakers had role players who helped the star duo win three championships together in LA.
Chief among them was fan-favorite Rick Fox, who's now swapping his post-retirement plans.
Fox, who contributed to the three Lakers championships from 2000-2002, retired from the NBA in 2004 at 34 years old.
Now at 54, Fox is shaking up his post-NBA lifestle.
He is the founder and CEO of Partanna, a carbon-negative concrete startup.
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According to Fox's LinkedIn page, the company was founded in January 2020.
Partanna states they are a: "Clean-Air Technology Company that is pioneering a new category of carbon-negative surface products.
"No resin. No plastics. No toxins. No harmful biproducts."
Concrete production is a major contributor to carbon pollution, accounting for nearly 10 percent of the world’s emissions.
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However, Partanna's goal is to change that by creating concrete that removes carbon dioxide from the atmosphere, making it more climate-friendly.
Last month it was announced that the former Laker will present at TechCrunch’s Disrupt 2023 convention with his talk titled “Doing Something Concrete on Climate.”
Fox will discuss his unlikely journey from an NBA player to a startup founder, the inspiration behind Partanna, the potential impact the company could have on combating climate change, and why he chose a career in concrete.
He'll also talk about plans to use the $12million in pre-seed funding they recently received from Cherubic Ventures, its current product demand, its timing, and what future growth looks like for the company.
Held on the so-called Sustainability Stage, Fox’s talk will share the agenda with those on “cultured meat, energy, fast fashion, green infrastructure, sustainable agriculture, and more.”
The event will be held in San Francisco from September 19-21.